Food and Beverage Management by Bernard Davis, Andrew John Lockwood, Peter Alcott, Ioannis

By Bernard Davis, Andrew John Lockwood, Peter Alcott, Ioannis Pantelidis

Meals and Beverage administration 4e presents an entire creation to this very important quarter of hospitality management.
Now in its fourth variation, this best-selling textual content has been thoroughly revised and restructured to mirror present perform and instructing and contains up-to-date info on all components, specifically know-how, operations and staffing concerns. each one bankruptcy has a person pleasant constitution together with goals, routines and extra examine hints.
Food and Beverage administration 4e is the introductory bible for individuals coming into nutrients and beverage administration reviews or practice.
* what's caliber and the way to control it
* Getting began within the eating place business
* Menu planning
* foodstuff and beverage operations and control
* Staffing concerns together with recruitment and turnover
* advertising together with public family and merchandising
* tendencies and improvement together with franchising and environmental issues
* Real-life circumstances from leaders, together with sensible examples and illustrations to obviously clarify the serious issues raised
* absolutely revised and up-to-date with new fabric when it comes to meals and beverage administration operations and technology
* aid from on-line lecturer fabric with PowerPoint slides, options to workouts, additional case reports and net hyperlinks

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Food and Beverage Management

Foodstuff and Beverage administration 4e presents an entire creation to this important region of hospitality management.
Now in its fourth variation, this best-selling textual content has been thoroughly revised and restructured to mirror present perform and educating and comprises up to date details on all components, in particular expertise, operations and staffing matters. every one bankruptcy has a person pleasant constitution together with goals, workouts and extra learn hints.
Food and Beverage administration 4e is the introductory bible for individuals getting into meals and beverage administration reports or practice.
* what's caliber and the way to control it
* Getting all started within the eating place business
* Menu planning
* nutrients and beverage operations and control
* Staffing concerns together with recruitment and turnover
* advertising together with public family and merchandising
* traits and improvement together with franchising and environmental issues
* Real-life instances from leaders, together with functional examples and illustrations to obviously clarify the serious issues raised
* totally revised and up to date with new fabric with regards to meals and beverage administration operations and technology
* aid from on-line lecturer fabric with PowerPoint slides, ideas to workouts, additional case reviews and net hyperlinks

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Additional resources for Food and Beverage Management

Example text

Activity 5 Compare the main responsibilities and objectives of the food and beverage department identified above with the job description from Danesfield House Hotel and Spa. Identify where there are any differences between the two? Why might these differences exist? These are the major responsibilities and objectives of a food and beverage department. Other minor objectives do become important during the day-to-day running of the department, but these often tend to deal with sudden crises or short-term problems and would be too numerous to mention.

A working couple arriving home may decide to eat out rather than prepare something at home; they do not wish to travel far, nor do they want an elaborate meal, so they choose a local pub, pizzeria or Thai restaurant. A family out shopping at the weekend decide to have lunch in a fast-food operation in the high street. A long-distance commuter has a meal onboard a train knowing that he will arrive home late that evening. Office workers or hospital staff with little time available decide to have lunch in the staff canteen.

The experience economy Food and beverage operations such as TGIFridays, the Hard Rock Café or Planet Hollywood have long understood that there is much more to the total customer experience than the food or the way that it is served. They recognized in putting their concepts together that they needed to provide an additional ‘theatrical’ element to their operations that would make them memorable and provide added value to their customers. The • • 24 Introducing food and beverage management Disney Corporation take this theatricality to an extreme by calling their hotel, restaurant and theme park employees ‘cast members’ and the uniforms they wear ‘costumes’.

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