Development and Management of Visitor Attractions by John Swarbrooke

By John Swarbrooke

Now in its moment variation, the winning 'Development and administration of customer points of interest' has been absolutely revised and up-to-date to hide the newest matters during this ever-changing zone of tourism. New features/topics include:* The Millennium Dome* nationwide Lottery funded tasks* overseas case stories* up-to-date records and examplesThe writer examines the standards that give a contribution to the good fortune of customer sights. 'The improvement and administration of customer sights' 2d version, covers each element of the method of constructing and dealing with other forms of sights. Theories explored in the course of the textual content are illustrated via a number of examples and case reviews drawn from a few nations. thoroughly revised and updated'One-stop-shop' and reference booklet at the ideas of constructing and dealing with all kinds of attractions.New, overseas case experiences

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Extra resources for Development and Management of Visitor Attractions

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Economic impact To examine the economic impact of attractions it is best to divide the effects into those which are positive and those which are negative. Attractions can benefit an economy in several ways: 1 The major attractions such as the Trooping of the Colour, the Wimbledon Tennis Championships and the heritage attractions of London encourage thousands of overseas visitors to visit Britain. This brings valuable foreign currency and contributes to improving the balance of payments situation of the country as a whole.

Destinations As we saw in the previous chapter, popular attractions tend to grow into destinations and services such as hotels, restaurants and shops gather around the attraction to meet the needs of visitors. It could be said that attractions are the original grain of sand around which the destination ‘pearl’ grows. Most of the world’s largest and most successful destinations developed from one major attraction. Thus Luxor’s fame is based on its pyramids, Canterbury on its cathedral, Orlando on Disney World, and Oberammergau on its passion plays.

Half of all employees were female. Some 80 per cent of staff were described as being ‘manual’ labour. About 65 per cent of staff were paid weekly, while 35 per cent were paid monthly. Peak period employment was 70 per cent higher than off-peak employment. Half of all staff lived within a 3-mile radius of the attraction. The labour force in 1989 was three times the size of that in 1978. Staff numbers had grown more rapidly than the number of visitors but less rapidly than admission income. As well as the people employed on site it was estimated that a further 100 jobs were supported outside the site by the attraction.

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