Create high impact business presentations by Joyce Kupsh

By Joyce Kupsh

From basic displays to complex media -heavy occasions, the authors describe the fundamentals of making plans a nd supplying a good enterprise presentation, and provides p ointers on matching the correct visible to the perfect message. '

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Today's presentation technology can help you increase your confidence and your level of preparedness by allowing you to develop and use well-designed visuals. You, as a presenter, have the opportunity to improve the image you wish to project to an audience. Appearance An audience will immediately begin to form an impression of you the moment you enter the room. While many aspects of physical makeup cannot be changed, the style of clothes you wear will contribute to your image. For instance, does your attire fit in with an art deco crowd, or the business image of the nineties?

A speech planned for 50 minutes and delivered in 25 by simply talking fast is usually not effective. Depth of coverage of any topic should be approached differently considering the available time. Actually, planning too much rather than too little may be a technique that gives confidence to a speaker. With a bit of clever maneuvering, last minute choices of exactly what to include can be tailored to fit the needs of the audience. For many presentations, you will want to allow a question-and-answer session at the end.

A few of the studies that validate the effectiveness of using visuals include: Green (1984) quoted the following findings supporting the use of audio-visual presentations. Physiologically, 83 percent of all learning begins through the eyes. The Armed Forces have proven that people retain facts up to 55 percent longer when they learn by a combination of sight and sound. Page 8 Colthran (1989) cited two additional studies that prove the value of visuals. At the University of Wisconsin, researchers determined that learning improved up to 200 percent when visual aids were used in teaching vocabulary.

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