Contemporary Research In E-marketing ~ Volume 2 by Sandeep Krishnamurthy

By Sandeep Krishnamurthy

Modern learn in E-Marketing, quantity 2 builds at the highbrow capital of quantity 1 through providing a compilation of inter-disciplinary chapters concerning e-marketing.

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Html Parasuraman, A. (2000). Technology Readiness Index (TRI): A multiple-item scale to measure readiness to embrace new technologies. , & Colby, C. L. (2001). Technoready marketing: How and why your customers adopt technology. New York: The Free Press. Raju, P. S. (1980). Optimum stimulation level: Its relationship to personality, demographics and exploratory behavior. Journal of Consumer Research, 7(December) 272–282. Copyright © 2006, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc.

Journal of Advertising Research, 39(5), 27–38. Childers, T. , Carr, C. , & Carson, S. (2001). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of Retailing, 77, 511–535. Chow, G. C. (1960). Tests of equality between sets of coefficients in two linear regressions. Econometrika, 28(July), 591–605 Cognitiative. (1999). E-commerce and the evolution of retail shopping behavior. Pulse of the Customer, 1(2). Costley, C. (1988). Meta analysis of involvement research. Advances in Consumer Research, 15, 554–562.

Survey 3: Effect of Time on Involvement In Survey 3, we investigate the effect of time on the involvement of Web users at a one-week interval for three weeks. We appointed a panel of 14 respondents for this study. Half of the respondents were new respondents, while the rest had participated in the earlier two surveys. Based on the possible levels of an individual’s profiles (high × low, information × entertainment), which he/she filled in the first session, we analyzed four types of respondents in this study.

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