City Tourism by Robert Maitland, Brent W. Ritchie

By Robert Maitland, Brent W. Ritchie

Capital urban prestige draws and drives tourism by means of improving a citys attract the vacationer and its overseas status. With a spotlight on urban tourism subject matters, this ebook examines matters together with the identification of a urban in a tourism context and useful issues equivalent to selling the town as a product. by way of analyzing vacationer actions in nationwide capitals, the booklet addresses concerns in capital urban improvement as vacationer locations with a extensive, overseas strategy and case stories on significant vacationer towns.

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W. and Peirce, S. (2007) National Capital Tourism: Marketing, Planning and Development Issues. Sustainable Tourism CRC, Gold Coast, Australia. J. (2004) World City Network: A Global Urban Analysis. Routledge, London. 3 The Capital City as a ‘Product’ Brand Under the Nation’s Corporate Umbrella HEATHER SKINNER University of Glamorgan, Wales Introduction Similar to many other countries within the enlarged European Union (EU), Wales, a relatively small Celtic nation of around 3 million inhabitants, has been forced to embrace the need to reposition itself to meet the demands of an increasingly competitive global marketplace.

One key measure of effectiveness is the way a place’s brand affects its attraction as a destination for tourism. Of the 243 tourist attractions that provided figures for the 2007 Visit Wales survey (Beaufort Research, 2008), 58 are located in south-east Wales. The south-east of Wales is also the region that saw the highest increase in visitor numbers, up 26% between 2006 and 2007, and with around 3,600,000 visitors a year, it also has the highest volume of visitors of any region of Wales. Moreover, attractions based in the south-east gain the highest average visits per attraction per region (around 81,000 visits per attraction).

Sage, London. Cameron, K. ) National Identity. Intellect Books, Exeter, UK. Gould, M. and Skinner, H. (2007) Branding on ambiguity? Place branding without a national identity: marketing Northern Ireland as a post conflict society in the USA. Place Branding and Public Diplomacy 3(1), 100–113. Hankinson, G. (2004) The brand images of tourism destinations: a study of the saliency of organic images. Journal of Product & Brand Management 13(1), 6–14. Hannan, P. (1999) The Welsh Illusion. Poetry Wales Press Ltd, Bridgend, UK.

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