Business to Business Electronic Commerce: Challenges and by Merrill Warkentin

By Merrill Warkentin

Within the mid Nineteen Nineties, the common adoption of the net browser ended in a speedy commercialization of the net. moreover, preliminary luck tales have been stated from businesses that discovered the best way to create a good direct advertising and marketing channel – promoting tangible items to shoppers at once with the realm huge net. by means of the top of the Nineties, the subsequent revolution started – referred to as business-to-business digital trade. enterprise to company digital trade will supply researchers and practitioners alike with a resource of information concerning this rising zone of commercial.

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And John, G. (1990). Alliances in industrial purchasing, the determinants of joint action in buyer-supplier relationships. Journal of Marketing Research, 37, 24-36. , Robinson, M. and Tapscott, D. (1999). E-business: Roadmap for success. Addison-Wesley Information Technology Series, Addison- A Classification Scheme for B2B Exchanges 21 Wesley. Kaplan, S. and Sawhney, M. (2000). E-hubs: The new B2B marketplaces. Harvard Business Review, May-June, 97-103. , Scheer, L. K. and Steenkamp, J. B. E. M.

This poses a risk in inter-organizational settings (referred to as transaction-specific assets by Williamson [1985]). As a result, we would expect the threshold of a system that is considered beneficial by its stakeholders to increase, as compared to an investment where the benefits are dependent entirely on one organization’s internal factors. The task of evaluating an IOS becomes even more difficult once network effects are taken into account. These effects are due to the fact that the benefits from participating in any market-type setting is at least partly dependent on the number of fellow participants.

The initiators of B2B systems need to be aware of the perspective of their partners and customers, since reaching a critical participation mass is essential for the success of any B2B initiative. Technical Infrastructure In many cases, B2B electronic market-projects turn out to be more complex than initially anticipated, from an organizational and management standpoint, but also regarding the technical implementation. Although available software products are maturing at a rapid pace, many and more complex functions are not fully developed yet.

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