101 Ways to Promote Your Real Estate Web Site: Filled with by Susan Sweeney CA

By Susan Sweeney CA

An expanding quantity of real property purchasers and are making the net their first vacation spot, so getting extra of them to forestall at an agency’s or person agent’s web site can suggest millions of bucks in commissions. The confirmed e mail, linking, and web advertising options supplied increases preliminary customer site visitors to any genuine property site and continue purchasers and dealers returning many times. moreover, genuine property brokers and place of work managers can use the templates, checklists, and varieties incorporated to make their site an enormous and powerful promoting instrument.

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Extra resources for 101 Ways to Promote Your Real Estate Web Site: Filled with Proven Internet Marketing Tips, Tools, and Techniques to Draw Real Estate Buyers and Sellers to Your Site (101 Ways series

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Second, “Under Construction” pages can actually hinder your search engine placement with some of the more popular search engines and directories. Be sure to include security information. Explain to your customers that when transactions or exchanges of information occur on your Web site, they are secure. Be sure to include your privacy policy as well. ) will and will not be used, they will feel more comfortable and be more willing when submitting inquiries to your site or joining your mail list.

This type of search tool is called a meta-search engine. Dogpile is an example of a meta-search engine. When designing your real estate site, you must always keep the search engines in mind. Something as simple as a DHTML drop-down menu on your site or a Flash intro can cause problems with the search engines and the indexing of your site if implemented incorrectly. You want to do everything you can to ensure that your site is designed to meet the needs of your target audience while remaining completely search engine friendly.

An additional feature you might wish to include, if your site is fairly large, is an internal search tool. Internal search tools allow users to enter their query in a search box and have all relevant matches returned. This is a particularly useful feature for the real estate market, especially if you list many different types of properties, appealing to many different target markets, on your Web site. This search tool will allow the user to quickly search for their desired listings—a five-bedroom in a quiet neighborhood or a studio apartment in the city, for instance.

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