100 Predictions for the Baby Boom: The Next 50 Years by Cheryl Russell

By Cheryl Russell

Without the child growth, the USA will be a special position. The Vietnam struggle might have lasted longer. Rock and roll will be much less pervasive. The civil rights circulation may have replaced legislation and attitudes extra slowly. yet girls could be additional forward in activity prestige and pay if there have been no child boorr.. Hous­ ing will be more cost-effective. The financial system might have performed greater within the Nineteen Seventies, and folks now of their 20s, 30s, and 40s will be making more cash. For the previous 30 years, the newborn increase new release­ all these born among 1946 and 1964-shook American economics, politics, and tradition. however the complete influence of seven eight PREFACE the infant increase is but to return as the new release is simply now gaining the industrial and political energy to de­ termine occasions. although the newborn increase is a various new release associated purely via its date of start, that hyperlink is necessary. The gener­ ation spans 19 years, this means that many boomers ex­ perience an analogous issues on the related time-going to col­ lege, getting a role, marrying, divorcing, paying for a home, beginning a family members. due to this, the newborn growth in­ fluences what America's companies produce, what the media write approximately, and what the politicans aid. It focuses the nation's realization on itself; its matters be­ come the nation's matters. no matter what age the child growth is turns into the nation's age.

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19 "They've won their wars and survived their depressions. They are accustomed to meeting, and beating, tests. They are experienced pragmatists, buoyed by a system that works. " 1/ This trust in authority turned the 1950s into a decade of conformity. And it extended into the American home, defining the roles of husbands and wives. To have a successful marriage, the rules were clear: The husband must be the breadwinner and head of the family. The wife must be a full-time housewife and not challenge her husband's authority by earning her own paycheck.

40 CHAPTER 2 Until 1940, men and women were almost equally likely to go to college. 35 Between 1940 and 1970, as the feminine mystique took hold, men made significantly greater educational gains than women, creating a large gap in the percentage of men and women with a college degree. In 1970, 20% of men but only 13% of women aged 25 to 29 had graduated from college. The babyboom women are closing this gap, however. By 1985, 23% of women and 25% of men aged 25 to 34 had been to college for four or more years.

Their fall from grace was dramatized recently in Coca Cola's decision to replace its original-formula Coke with a new version. Until the spring of 1985, the baby boom was the rope in the tug-of-war for market share between Coca Cola and Pepsi. Suddenly, the baby boomers became onlookers as the soft drink giants battled for the "new" generation-the teenage members of the so-called 'baby-bust" generation that followed the baby boom. I Coca Cola made its new Coke sweeter and less fizzy to appeal to teenagers.

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